The subject of this rebranding project was Hood Dairy, a popular dairy company in Boston. I redesigned and branded several different aspects of the company. The first thing is the logo. The logo is based off of old milk delivery trucks. While Hood doesn't use these trucks anymore, the unique shape of the milk truck in the logo instantly brings "milk-delivery" and "milk man" to mind. Depending on the type of milk/product being sold, the logo will be different colors.